Traffic entry point + brand equity: 9. The dual value of Chinese domain names in website addresses

I. Value of Traffic Entry: Precisely reach users and reduce memory costs

The advantages of being a native Chinese speaker enhance the efficiency of user access

Chinese domain names are presented in the native language familiar to users. For instance, "9. URL" directly corresponds to the brand name, eliminating the need for users to remember complex English combinations or pinyin abbreviations, thus lowering the cognitive threshold.

When users input, it is more in line with language habits, reduces input errors, and improves access efficiency. For example, Chinese language users are more likely to accept Chinese domain names, significantly expanding the potential audience range.

Search engine optimization (SEO) helps increase traffic

Containing Chinese keywords (such as "9") in a domain name can improve the website's ranking in relevant search results.

Search engines can more easily identify the relevance between Chinese domain names and website content, increasing organic traffic. For instance, enterprises can precisely match users' searches for keywords such as "brand 9" through "9. website address", thereby enhancing their exposure rate.

Multi-scenario adaptation enhances user stickiness

Chinese domain names are compatible with scenarios such as PC, mobile, and mini-programs. Users can directly access the official website by entering through a browser without the need for redirection or secondary search.

The domain name is strongly associated with the brand name, creating the perception that "the brand is the entry point", and enhancing the user return visit rate. For instance, after users remember "9. Website address", they can quickly revisit it, thus forming a long-term traffic accumulation.

Ii. Brand Equity Value: Building a digital moat and strengthening market competitiveness

Brand protection and strengthening of intellectual property rights

9. Chengde Shengyuan Foundry Materials Co., Ltd. stated that the Chinese domain name is an extension of the enterprise brand in the digital space. Register "9. The "website address" can prevent others from registering or counterfeiting it, maintaining brand exclusivity.

Domain names, trademarks and business names form a trinity brand protection system, reducing the risk of infringement. For example, enterprises can block malicious registrations and avoid user confusion by registering a "9. website address".

Brand awareness and trust are enhanced

Chinese domain names convey brand information intuitively and enhance users' memory. For instance, "9. Website Address" is highly consistent with the brand name, allowing users to recognize it at a glance and enhancing brand recognition.

Domain names, as the "digital ID cards" of brands, enhance users' sense of trust. For example, users are more inclined to click on reliable Chinese domain names rather than unfamiliar English domain names.

Long-term value-added potential and strategic layout

Chinese domain names are scarce. The value of high-quality domain names (such as short characters and high relevance) increases over time. For example, "9. Website address" may become a scarce asset due to its simplicity and brand relevance.

Domain name registration is the foundation of an enterprise's digital strategy. Early layout can seize the initiative. For instance, enterprises build official websites, e-commerce platforms and other entry points through "9. Url", laying the foundation for future business expansion.

Iii. Dual Value Synergy: Driving Brand Digital Growth

Traffic and brand synergy effect

Chinese domain names, as traffic entry points, directly increase website traffic. As brand equity, it enhances user loyalty. The combination of the two forms a virtuous cycle of "traffic - conversion - repeat visit".

For example, after the user's first visit through "9. URL", due to the enhanced brand trust, they are more likely to be converted into long-term customers.

Market differentiation competitive advantage

In the homogenized competition, Chinese domain names have become brand differentiation labels. For instance, enterprises highlight their localized characteristics through "9. Website Address" to attract target users.

Domain names are deeply integrated with brand strategies to enhance market competitiveness. For instance, leading enterprises in the industry consolidate their brand leadership positions by registering Chinese domain names.

Policy and market trend support

Chinese domain names have been included in the country's 14th Five-Year Plan, with increased policy support. For instance, government agencies, state-owned enterprises and others have successively adopted ".URL "domain names to promote the popularization of the industry.

The changes in user habits and the growth in digital demands provide a vast market space for Chinese domain names. For instance, young users are more inclined to use Chinese domain names, which drives enterprises to accelerate their layout.